Introducing: Uptown Chic and Downtown Cool Eyeshadow Palettes

Something exciting is happening here at Laura Geller… our new summer collection just arrived!

First up is a new eyeshadow collection.; the Iconic New York Collection. These two palettes are inspired by the beauty and essence of New York and what it means to be a true New York gal.

The shadows are a new formula for us; instead of our dome shaped, baked shadows these are pressed shadows that are soft baked. They’re highly pigmented, smooth, and buildable, and just gorgeous!

Credit: @plasticloafter

When these came across my desk and I started playing with them, I was so excited because I knew all of you were going to fall in love with the palettes.

Uptown Chic Palette

The Uptown Chic palette is filled with soft rose, mauve, and beige shades; there are 9 matte shades and 3 shimmers making it versatile for everyone. My favorite shades in this palette are definitely Uptown Tulip, Electric Rose, and Adobe — they’re perfect, soft everyday shades.

Credit: @glamskullbeauty

The packaging is super chic too; all white with a quilted design on the front. The mirror that comes in the palette is utterly perfect; nicely sized, super clear, and essential for traveling.

The Uptown Chic palette is perfect for a sophisticated, every day look but you can smoke it out and make it night time appropriate with the deeper browns and plums.

Downtown Cool Palette

If you aren’t a fan of rose toned eyeshadows, then maybe you’re a Downtown Cool kind of gal.

This palette is filled with deeper, cooler colors like a cool toned gray and blue as well as a dark navy and matte black. The Downtown Cool palette has 4 shimmer shades and 8 matte shades.

The Cool palette has a few pops of color as well, such as a burnt orange, a bright gold, and a shimmery purple.

Credit: @glamskullbeauty

The packaging the same on both the Chic and Cool palette, expect the Cool is in a sleek black package.

If you’re an eyeshadow lover, both these palettes will suit you and have a place in your collection. And if you love Laura Geller, and our eyeshadows, this new formula will wow you!

You can buy these palettes on,, and they’ll be in Ulta stores at the end of July!

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